A common mistake many job seekers make is either neglecting to include a cover letter with
applications or using it merely to echo one’s skills. This goes against the grain of most
conventional job search wisdom, which is to find ways to stand out in a competitive job market.
I want to emphasize the importance of writing cover letters that don’t just showcase your skills
but, more importantly, illustrate how you can add tangible value to the prospective employer.
That’s why a value-centric cover letter is so effective. It’s about aligning your skills and
experiences with the employer’s needs and problems, demonstrating how you can be a solution
This approach is not only refreshing for the employer but also sets you apart as a candidate
who understands and empathizes with the company’s challenges.
Here are a few tips for writing a value-centric cover letter:
Research thoroughly: Before writing, research the company, its culture, challenges, and
recent developments. Understanding the company allows you to tailor your cover letter to
address specific issues or goals the company is facing.
Identify pain points: Use your research to identify potential challenges or pain points of the
company. Reflect on how your skills and experiences align with solving these issues.
Show, don’t tell: Avoid vague statements. Instead, use specific examples from your past
experiences where you’ve solved similar problems or added value in similar contexts.
Connect the dots: Clearly convey how your background makes you a unique fit for addressing
the company’s current needs. Connect your skills and accomplishments to the potential value
you bring to the role.
Personalize your letter: Customize each cover letter for the specific job and company. A
generic cover letter is easy to spot and often ends up ignored.
Concise and focused writing: Keep your cover letter concise, using plain, simple language.
Usually, one page is enough, but two pages is fine if you have a lot of experience. Focus on the
most relevant aspects of your experience and skills.
End with a call to action: Conclude your letter by expressing enthusiasm for the opportunity to
discuss how you can contribute to the company, suggesting a follow-up meeting or call.
A well-crafted cover letter is your opportunity to not just introduce yourself but to demonstrate
how you can be an asset to the company.
It’s about shifting the focus from a self-centred narrative to one that speaks directly to the needs
and challenges of the employer.
By adopting a value-centric approach to your cover letters, you not only showcase your
understanding of the company’s needs but also position yourself as a proactive problem-solver,
significantly boosting your chances of landing that coveted job interview.